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A website that answers one question: how do I call these people?

Your customer is standing in an inch of water. Design awards do not matter. Speed and a phone number matter.

The approach

A sales funnel site, not a brochure

A sales funnel website is a digital salesperson. It removes the distractions and the brick walls, all the extra links and dead ends, and gives the visitor exactly one path to follow: get you the call that turns into a job. Most plumbing websites are brochures. They describe the company, list every service, link to a blog nobody reads, and leave the visitor to work out what to do next. A funnel decides that for them.

What comes out

Navigation menus with fourteen links. Social feeds nobody clicks. A three-screen company history. Four competing buttons asking for four different things. Contact forms with twelve fields. Every one of those is a place for a customer with a leak to stop, think and leave.

What stays in

One promise at the top. Proof underneath it: reviews, licence, insurance, the work you have done. One action, repeated down the page as they scroll. The phone number never more than a thumb away. Nothing on the page that does not move someone closer to calling you.

The build

What goes in every plumbing site we build

Nothing decorative. Every element on the page is there because it shortens the distance between landing and dialling.

  • Click-to-call fixed in the header on mobile, visible on every screen
  • Loads in under three seconds on a phone, on a bad connection
  • One page per service, each with a single job to do
  • Your CFC or RMP licence number displayed as your state requires
  • Licensed and insured, service area and hours where people look for them
  • Reviews pulled in and displayed as proof, not decoration
  • Financing options if you offer them, because it closes repipes and sewer jobs
  • Short forms. Name, phone, problem. Nothing else
  • Emergency and after-hours messaging that is obvious, not buried
Ownership

Built on your terms, in your name

Most of our clients run on WordPress, on hosting in their own name, with a domain they own. That is deliberate. Some agencies build you a site on their proprietary system, which works fine right up until you leave, at which point you discover you are getting a folder of files and a bill from whoever has to rebuild it. We do not do that to people. If we part ways, nothing happens to your website except that we stop editing it.

Want your site reviewed?

The audit covers mobile speed, click-to-call, forms and every place a visitor currently drops out before calling you.

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