What actually moves map position
Google weighs relevance, distance and prominence. You cannot move your shop, but relevance and prominence are entirely in your control and most of those signals live inside the profile itself. The most common problem we find is the simplest: the primary category is set wrong. A five-second fix that plenty of plumbing companies have never had looked at.
What we do to the profile
- Correct primary category, plus every relevant secondary category
- Complete service list with real descriptions, not one-word entries
- Service areas set to the towns you actually cover
- Thirty or more genuine photos: trucks, crew, before-and-after job shots
- Weekly posts so the listing looks alive rather than abandoned
- Q&A seeded with the questions customers actually ask
- Hours, attributes, booking links and licence number
- Reporting fake and keyword-stuffed competitor listings
The engine that feeds the map pack
Reviews drive both ranking and whether someone picks you out of three options. We build an automated engine that asks every customer at the right moment with a direct link that takes ten seconds, then we respond to every review that comes in. We do not filter customers, offer incentives or buy reviews. All three break Google's policies and all three can get a listing pulled.
How does your profile score?
The audit compares you against the three plumbers currently outranking you in your city.
Klarvo for PlumbersDigital marketing built for plumbing companies in Florida and Texas. One trade, two states, and every account in your name.